SellWise ("we", "us", "our") is committed to protecting your personal information. This policy explains what data we collect, how we use it, and your rights in relation to it. We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles.
For questions or requests, contact us at support@sellwise.au.
When you create an account: your email address, name, and password (stored as a secure hash). If you sign up via Google OAuth, we receive your name and email from Google.
We track how many optimisations, keyword searches, competitor analyses, and audits you run each month. This is used to enforce plan limits and display your usage in the dashboard.
Product titles, descriptions, and other listing details you enter or that are fetched from your connected store. This content is sent to Anthropic's Claude API to generate optimised results. Successful optimisations are saved in your account history so you can review, compare, and re-use them. You can delete individual entries or your entire history at any time.
If you connect a Shopify or eBay store, we store OAuth access tokens and basic shop information (shop name, URL, shop ID) to enable listing access. Product listings are fetched on demand when you use a feature — we do not mirror or cache your full product catalogue. Access tokens are stored encrypted and are only used to perform actions you explicitly request.
Payments are processed by Stripe. We do not store card numbers or payment details. We receive a Stripe customer ID, subscription status, and plan information.
Standard server logs including IP addresses, browser type, and pages accessed. We use PostHog for product analytics — this may include page views, feature usage, and session data.
We do not sell your personal information.
When you use SellWise to optimise a listing, your product information is sent to Anthropic's Claude API — a third-party AI service — to generate the optimised result. This is an inference call only: your data is processed in real time and used solely to produce your result.
Anthropic does not retain API inputs or use them to train its models. Under Anthropic's standard API usage policy, prompts and responses are not used for model training. You can verify this at anthropic.com/privacy.
SellWise does not train, fine-tune, or otherwise improve any AI or machine learning system using your listing content, your store data, or any other content you provide.
If you have connected a Shopify or eBay store, your listing data is accessed on your behalf and sent to Anthropic only when you explicitly trigger an optimisation. It is not sent in bulk, scanned in the background, or used for any purpose other than generating the result you requested.
We use the following third-party services to operate SellWise:
| Service | Purpose |
|---|---|
| Supabase | Database and authentication |
| Stripe | Payment processing and subscriptions |
| Anthropic (Claude) | AI content generation |
| Resend | Transactional email delivery |
| PostHog | Product analytics |
| Vercel | Hosting and infrastructure |
| Shopify API | Shop integration (if connected) |
| eBay API | Shop integration (if connected) |
Each of these services has its own privacy policy. We choose providers that meet reasonable data protection standards.
Your data is stored in Supabase (hosted on AWS ap-south-1, Mumbai). We use encryption in transit (HTTPS/TLS) and at rest. Access tokens for third-party integrations are stored encrypted.
No security system is foolproof. In the event of a data breach that is likely to result in serious harm, we will notify affected users and the relevant authorities as required by law.
We retain your account data for as long as your account is active. Usage counters are reset monthly. Optimisation history is retained until you delete it or close your account.
When you close your account, we delete your personal data within 30 days, except where retention is required by law (e.g. billing records).
We use strictly necessary cookies for authentication (session management). We do not use advertising cookies. PostHog analytics may set a cookie to identify returning sessions — this is anonymised and does not identify you personally.
You have the right to:
To exercise any of these rights, email support@sellwise.au. We will respond within 30 days.
We may update this policy from time to time. We will notify you of material changes by email or via the Service. The "last updated" date at the top of this page reflects the most recent revision.
For any privacy-related questions or requests: support@sellwise.au